Executives finalize Pineapple Financial’s NYSE relisting strategy

Pineapple Financial Files for Relisting on NYSE American

Canadian mortgage tech firm Pineapple Financial has filed for relisting on the NYSE American exchange. The move aims to attract U.S. investment and scale its broker technology platform.

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Mortgage Tech Firm Aims for Renewed U.S. Presence Amid Growth Push

Toronto — July 21, 2025. Canadian mortgage technology platform Pineapple Financial has officially filed for relisting on the NYSE American exchange, seeking to strengthen its capital market presence in the United States.

The announcement was made via a press release shared on X (formerly Twitter), and confirmed through filings on Newsfile Corp. The move marks a key milestone for the Toronto-based firm as it accelerates growth in a competitive fintech and lending market.


Why It Matters

Pineapple Financial operates as a next-generation digital mortgage brokerage platform, providing AI-driven tools and CRM integrations to over 1,200 mortgage professionals across Canada.

By seeking relisting on the NYSE American, Pineapple hopes to:

  • Improve its visibility among U.S. investors
  • Attract additional capital for platform expansion
  • Leverage cross-border interest in mortgage fintech innovation

“Relisting is part of our broader vision to become North America’s most integrated and intelligent mortgage technology ecosystem,” the company said in its official statement.


Background on Pineapple

Founded in 2016, Pineapple Financial rose to prominence by offering:

  • Fully digital document processing
  • Smart pre-approval engines
  • Broker-friendly CRM and lead-tracking platforms

The company previously listed briefly on a Canadian exchange in 2023 but withdrew amid market volatility. The relisting attempt indicates renewed investor confidence in its product pipeline and network strength.


Industry Reaction

Analysts say this move reflects a growing trend of Canadian fintechs looking beyond domestic markets.

“Relisting in the U.S. signals maturity and global ambition,” says fintech advisor Meera Shah.
“It also shows the mortgage tech space is hot again—especially with interest rate volatility driving innovation.”


What’s Next?

The relisting process remains subject to regulatory approval, and no firm date has been set. Investors and partners will be watching closely over the next 60–90 days for:

  • Updated financials
  • New product launches
  • Potential strategic partnerships

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Shahrukh Khan
Shahrukh Khan
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